Sexual objectification is the act of treating someone as a mere object for sexual pleasure, disregarding their humanity and individuality. This can manifest in various ways, such as reducing someone to their physical appearance or sexual attributes, or treating them as a means to fulfill one's own desires without regard for their consent or well-being. This research area examines the psychological, social, and cultural impacts of sexual objectification on individuals, particularly on women, and explores strategies for combatting and challenging objectifying attitudes and behaviors. Additionally, research in this area also considers how media, advertising, and popular culture perpetuate and normalize sexual objectification, and how this can contribute to harmful consequences such as low self-esteem, body image issues, and sexual violence.